Selecting the Right Coach

A private or one on one coaching arrangement must create a bond between coach and client whereby both parties genuinely believe in the goals, dreams and ideal outcomes the client is aiming for. Both both parties need to make a joint commitment and a genuine plan and methodology to be agreed upon, and commence on the "journey".

There are way too many coaches that have had little or no business experience in terms of being the owner.

Plenty of Business Coaches have spent some time in a senior job and believe this, plus being self employed as a consultant, is enough experience. They may have a marketing or accounting degree, so they can contribute to your marketing plan or perhaps improve your financial literacy etc.

We believe one of the keys to business coaching is having a payroll of more than $500k for a sustained period of say 5-10 years as the business owner. This type of track record then means the coach has lived through just about every thing you can expect to experience yourself.

Lying awake at night worried about making this week's payroll or losing sleep over a personnel issue or a huge tax debt are issues one should never seek advice on from anyone other than a coach who has lived through this themselves, and so knows how to combat these challenges.

We encourage you to consider the track record of our director John Peterson, and have a look at one of our national annual conferences - which take place in January each year. We hope that it provides you with comfort to know that many have come before you, so how could so many be wrong!



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